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I have been keeping a record of how to spell the names of companies related to digital technology, and how to spell actions like 'log in to'. Without further ado, here is The Privacy Dad's style guide to date:

Capitalisation in titles

Nouns (table, woman, book)

Pronouns (you, my, hers)

Adjectives (amazing, lovely, wet)

Adverbs (slowly, often, fortunately)

Verbs (be, stop, wander)

No caps in titles

Determiners (a, an, the)

Prepositions with four letters or fewer (in, on, out)

Coordinating conjunctions (so, but, yet, and, or)


What about an article ('the') after a colon in the title?


Use 'emdash' —

I now use a range of browsers daily—Firefox, Brave, Chrome and Microsoft Edge—and use each for specific logins and accounts.


A simple rule for using numbers in writing is that small numbers ranging from one to ten (or one to nine, depending on the style guide) should generally be spelled out. Larger numbers (i.e., above ten) are written as numerals. Here is a rule that you can truly rely on: always spell out numbers when they begin a sentence, no matter how large or small they may be.
Source: scribendi.com

Company and product names

Compounded: But: Separate words: Weird:
MacBook Evernote Bear Blog Gmail
LastPass Dropbox Privacy Guides pCloud
ThinkPad Microsoft The New Oil e Foundation
GitHub Facebook Opt Out /e/OS
LibreOffice Internet Google Drive de-Google (or DeGoogle)
KeePass Techlore Google Docs F-Droid
DuckDuckGo Mullvad Google Play GIFs
AuroraStore Firefox App Store? Wi-Fi1
WhatsApp Murena Standard Notes macOS
YouTube Fairphone Xbox Game Pass eBook2
FromSoftware Bluetooth Cake Wallet Odysee
Nextcloud Markdown Monero Talk
MoneroTopia Pixelfed

Spelling consistency

 mouse pad



feature phone

email (not e-mail) 

second-hand (not secondhand)


use 'plugin' (though 'plug-in' is in dictionaries)

help desk

to-do list  

first-hand (adj, adv) not firsthand (US)



hard disk


log in to your account

log on to a website

your login details/your login


(This is a complete sentence.)

This is a sentence (with an afterthought).

Both single or double quotation marks are fine. Be consistent. I try to use 'single' for items and "double" for quoted speech.

When quoting items in a list, punctuation goes outside quotation marks:

Words like 'server', 'butt', and 'glasses' all appear in the list. link

When quoting direct speech, punctuation goes inside quotation marks.

"Hello!" said Bob.
"Hello," said Bob.
Bob said, "Hello."


come at the end of sentence, after the full stop.3


The advice is contradictory. Take a look online, for example, at whether to spell 'log in to' or 'log into'. The main thing is consistency; hence this running document.


Not e-mail https://www.grammarly.com/blog/spelling-e-mail-email/

To-do list https://grammarhow.com/todo-list-to-do-list-or-to-do-list/

-----Discuss on Reddit-----

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  1. But see this: https://eshop.macsales.com/blog/61649-how-do-you-spell-wifi-wi-fi/

  2. Discussion: https://www.dailywritingtips.com/ebook-ebook-ebook-or-e-book/

  3. example

#companies #digitalprivacy #stylesheet